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Keihin Philosophy

The "Keihin Philosophy," in which Keihin Group employees share a sense of "what is right."
Throughout the world, all are striving to realize our "mission statement" and create a corporate culture worthy of Keihin.
It is precisely this "centripetal force toward a single goal" that is the driving force for us at Keihin.

Fundamental Beliefs

Respect for the Individual


To be free in thought and to act in accordance with one’s own beliefs, and to take responsibility for the results of one’s actions.


To respect each others’ differences and to maintain fairness in all of one’s dealings.


To sincerely recognize each others’ abilities and compensate for each other’s shortcomings.

The Five Joys

Joy To The Society

We shall share joy with our Society by being a model corporate citizen.

Joy To The Customers

We shall share joy with our Customers by using our advanced skills and close interaction.

Joy To The Suppliers

We shall share joy with our Suppliers by ensuring that each party prospers in an relationship of mutual creativity.

Joy To The Shareholders

We shall share joy with our Shareholders by always maintaining our appeal as a company.

Joy To Ourselves

We shall share joy among Ourselves by gaining the empathy and trust of all.

Corporate Principle

We shall contribute to the future of mankind
by the continuous creation of new value.

Guiding Policies

We shall challenge ourselves to any matter with ambition and vitality

A corporate culture of ambition and challenge

We shall give importance to theory, ideas and time

A corporate culture giving importance to ideas and time

We shall respect sincere conduct and endeavors

A corporate culture that rewards effort