Respect for the Individual Self-reliance To be free in thought and to act in accordance with one’s own beliefs, and to take responsibility for the results of one’s actions. Fairness To respect each others’ differences and to maintain fairness in all of one’s dealings. Trust To sincerely recognize each others’ abilities and compensate for each others’shortcomings. The Five Joys Joy to the Society To share joy with the Society by being a model corporate citizen. Joy to the Customer To share joy with our Customers by using our advanced skills and close interaction. Joy to the Suppliers To share joy with our Suppliers by ensuring that each party prospers in an environmentof mutual creativity. Joy to the Shareholders To share joy with our Shareholders by always maintaining our appeal as a company. Joy to  Ourselves To share joy among ourselves by gaining the empathy and trust of all. We shall contribute to the future of mankind by the continuous creation of new value We shall challenge ourselves to any matter with ambition and vitality We shall give importance to theory, ideas and time We shall respect sincere conduct and endeavors | back |