Home > Environmental and Social Activities > Environmental Activities: Corporate Message
The economic environment has changed considerably since the financial crisis of 2008, and the importance of environmental issues is increasing all the time. There has been a considerable shift towards the low carbon society, with vigorous environmental activity going on to preserve the global environment for future generations in countries and regions around the world and from the corporate to the individual level.
We are also conscious of the considerable environmental impacts in the production and use of the electronic control systems to control fuel supply systems and various other functions in cars and motorcycles and air conditioning systems in which we deal, and the environment has been taken up as an important topic for management. Last year we adopted the slogan "Small parts change the world." This slogan is filled with the sense that the development of our products has the power to change our industry and the world, but it also has an environmental sense in that we can improve the global environment through the development of low-carbon products.
We have set ourselves high targets exceeding public regulations and are promoting the development and production of more environmentally friendly products on the basis of these ideas. In products for motorcycles, our electronic fuel injection system is used in the "Honda PCX," which is sold in countries such as Thailand, Japan and the United States and complies with each country's emissions regulations. In products for automobiles, we have an electronic control system products to regulate the motor and battery, a fuel supply system and air conditioning products installed in the "Honda CR-Z" hybrid vehicle. In the areas of production, shipping and purchasing, we continue to make steady efforts to clear medium-term targets for fiscal 2010. As the Keihin Group, we are also making an increasing social contribution that does not stop in Japan but is expanding globally.
In order to achieve "The happiness of everyone in society," one of the "Five joys" of our philosophy, we are pushing ahead with our environmental initiatives to reach our targets for fiscal 2010.
Tsuneo Tanai, President & CEO